Clik here to view.
TopTen: Oreo puts a face on a Facebook fan
This is a nice way to celebrate one Fam out of the millions on their page. While the majority of communities this large will always feel faceless, occasionally featuring or acknowledging someone...
View ArticleClik here to view.
Top Ten: YouTube video series "BLR" generating high levels of sharing on...
In a recent report, we showed how video is driving much higher rates of sharing than other types of content on Facebook. This week's Top Ten further confirms that trend, with a version of the "Bad Lip...
View ArticleClik here to view.
Top Ten: More proof of visuals driving engagement and sharing on Facebook
We've written about how photos and videos are driving higher engagement, and beyond that, sharing. This is a perfect exampler of that. While this post is from Reb Bull's main Facebook page, it's a...
View ArticleClik here to view.
Top Ten: Product Info Video Hits High Sharing Rate on Facebook
We've been posting about the high positive relationship between video content on Facebook and the likelihood that a user will share it [LINK]. Of course, a lot of that has been highly entertaining...
View ArticleClik here to view.
Top Ten: Oreo Makes Several Culture References In Hit Facebook Post
Top Ten is a weekly feature of the top posts from each of the top ten brands on Facebook, as pulled by Facebook strategy tool Zuum. A clever mix of the Someecards visual style with a Carly Rae Jepsen...
View ArticleClik here to view.
Top Ten: Facebook's own Facebook post shows how to make data engaging
Facebook doesn’t post a lot, but when they do, they often get very high engagement rates—especially given their fan count of 68+ million. Without casting judgement, it’s interesting to see what...
View ArticleClik here to view.
Top Ten: Converse shows how to post to Facebook on a Holiday
It was nice to see several of the top posts this week be July 4th-themed. And it's one thing to post an Independence Day salute, but another thing entirely to have such a red, white and blue product....
View ArticleClik here to view.
TopTen: Starbucks' product announcement on Facebook gets viral sharing
Starbucks generated some very impressive engagement and sharing figures in announcing their new 'Refreshers'. When you have truly loyal fans, product announcements alone can generate high engagement...
View ArticleClik here to view.
TopTen: Disney Facebook Post gets 95,000 Shares (and counting)
TopTen is a weekly summary of the most engaging posts by ten of the largest brands on Facebook, based on engagement data from Zuum. Sometimes the data does the talking. This is little short of...
View ArticleClik here to view.
TopTen: Skittles Creates The Most Likeable Facebook Like Button
TopTen is a weekly summary of the most engaging posts by ten of the largest brands on Facebook, based on engagement data from Zuum. If you've been following Top Ten, you know that Disney has had a...
View ArticleClik here to view.
Top Ten: Red Bull’s Facebook Post Shows the Dividends of Shooting High...
I've posted a lot recently about low cost content, particularly photos. And while those can be a great way to fill out a content calendar with engaging material, consider this week's shot from Red...
View ArticleClik here to view.
TopTen: Elvis spotted on Oreo cookie
I didn't know there was an Elvis week, but Oreo's on it with some crafty nibbling on one of their cookies. Nicely done positioning of the logo, too. And if you click through and visit the link at the...
View ArticleClik here to view.
Top Ten: Converse and their “partner-generated content” on Facebook
Everyone knows Converse customers get creative with their shoes. This post shows how they can take that creativity and transfer it over to a partner brand. This works out great for everyone involved....
View ArticleClik here to view.
Top Ten: Skittles' Facebook post taps current social media meme
The 'nobody ever said' meme has some pretty funny stuff. It's even on someecards. Skittles is on it with their latest post, below: Special Free Facebook Report. Page Data Averages for 9 Industries....
View ArticleClik here to view.
Top Ten: Oreo Gets Viral Sharing Hit with Facebook Star Trek Post
As we demonstrated in a recent report on what content goes viral on Facebook, it's not always video. I like how Oreo tapped into the Star Trek fan base, a very large and online active group, which...
View ArticleClik here to view.
Top Ten: The Fan Post that Outranked YouTube's own Facebook Content
Since starting the Top Ten about a year ago, we've never had a fan post register as the top post for any of the brands. That changed this week. And ironically, it's a status post that generated higher...
View ArticleClik here to view.
Top Ten: When fan posts become the brand's most engaging content
I've noted before how little impact fac posts have relative to brand content, in terms of engagement. This week seems to be something of a turning point for that trend. 3 brands had their most engaging...
View ArticleClik here to view.
Facebook demonstrates how to post on Facebook
Facebook's own "X are like Facebook" campaign caught a bit of social media backlash after early parodies were posted. However, the campaign is starting to generate massive levels of engagement, as this...
View ArticleClik here to view.
Brands See Facebook Success Posting About the Election
While many brands opt to not take sides on political issues, this week's Top Ten shows that doesn't mean they have to ignore the subject entirely. In fact, for 4 of our Top Ten brands, their most...
View ArticleClik here to view.
Facebook's Facebook Post About This Years Trends On Facebook
Perhaps fittingly, this week we’re focusing on a post from Facebook highlighting some topline trends on Facebook for the past year. It’s only a few slides and provides an entertaining recap of 2012....
View Article
